Ruud ten Have has spent decades in online marketing — building campaigns, scaling brands, and navigating each major shift in how businesses reach people. He is the founder of Searchlab, an agency that started in digital marketing and has since repositioned itself as an AI-first operation built around "AI as a service."
That repositioning is not a rebrand. It is a deliberate structural change in how the agency operates, delivers value, and competes. Ruud ten Have has worked through enough platform cycles to know the difference between a tool and a transformation — and he treats AI as the latter.
Together with Nasir Shadravan, he co-founded Rudys.AI — a venture that combines their complementary expertise in marketing strategy and software development to design and deploy AI systems for real business contexts.
For years, writing ads, researching keywords, building websites, and optimising for search was how people broke into marketing. It was craft. It was how you learned the fundamentals.
Ruud ten Have and Nasir Shadravan built a tool that now does most of that automatically — and they are bringing it live to the stage. In this session, they demo Rudys.AI as it runs in the real world: the actual workflows, the clients it serves, and the work it has taken over. Not a polished product pitch — a live look at what AI replacing human execution actually looks like in practice.
And then the harder question: if the executional layer disappears, what should a young professional today be learning? What becomes more valuable, not less? Where does human judgment still win — and where should you stop betting on it?
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